About this cocktail
In a tip of the hat to the Negroni, we’re honouring another three ingredient cocktail. This simple formula of base spirit, bitters and vermouth, mixed in three equal parts, is one of the most classic formulas.
While the Negroni is undoubtedly the most famous of them all, the Boulevardier is an intriguing alternative for the palate that prefers a richer, sweeter (Boulevardier) version of the punchy Negroni.
Erskine Gwynne, editor of a Parisian monthly publication called ‘The Boulevardier’, invented the whisky lovers’ answer to the Negroni. The writer took his inspiration from a footnote in Harry McElhone’s famous Prohibition book, ‘Barflies and Cocktails’, published in 1927.
Our Boulevardier is made with uniquely Australian ingredients, Melbourne Moonshine, Maidenii and VEVE. Three premium ingredients are produced right here in Melbourne Victoria and loved by bartenders far and wide.